Deli’s
Vegan Ice Cream
Brand identity & packaging design.
Building a brand from the ground up.
A student project developed from a blank brief: creating a vegan ice cream brand from the ground up, including its name, logo, visual identity, packaging and social media direction.
The concept combines an elegant editorial typographic style with a playful, contemporary food identity. The logo and oversized flavour names establish a visual system that feels distinctive while remaining flexible across different products.
Typography becomes the packaging.
Each flavour uses the same underlying structure: a restrained logo paired with an oversized typographic treatment that wraps around the container. Colour differentiates the flavours while the scale and cropping of the letterforms create a consistent visual identity.
Designed to work in three dimensions.
The packaging system was tested on three-dimensional mockups to see how the oversized typography behaves as it wraps around the container. Cropping becomes part of the identity, allowing the design to change with the viewing angle while remaining recognizable.
